1. Information we may collect
The information processed depends on how you use the website.
Rental requests
When you submit a rental request, we may process information such as your name, email address, telephone number, country, driver age range, pickup and return dates and times, selected locations, vehicle category, selected extras and, where necessary, flight, ferry, hotel or meeting-point details.
We may also process information you choose to provide in connection with your request.
Contact form
When you contact us through the website, we may process your name, email address, telephone number, booking reference where available, and the content of your message.
2. Technical and visit information
When the website is used, technical information may be generated for operation, security, performance measurement and understanding how visitors reach RhodeCar.
Depending on the visit, this may include the landing page, referrer, website language, browser or device information, UTM parameters and advertising click identifiers such as GCLID, GBRAID or WBRAID, together with campaign, ad group, keyword, network or device information when supplied through the advertising URL.
For our server-side advertising attribution, technical identifiers may be stored and IP address and user-agent information may be converted into cryptographic hashes rather than storing the original values in that attribution record.
3. Why we use information
Information may be used to process rental requests, check availability, communicate about a request or confirmed booking, arrange pickup and return, manage changes or cancellations, answer contact requests, process payments or deposits where required, operate and secure the website, measure traffic and advertising performance, improve the service and comply with legal obligations.
4. Legal bases for processing
Depending on the circumstances, processing may be necessary to take steps requested before providing a rental service, to perform the requested service, to comply with a legal obligation, or to pursue legitimate interests such as website security, fraud prevention and service operation.
Where optional analytics or advertising technologies require consent, processing is based on the choices you make through the cookie controls. Consent may be withdrawn at any time.
5. Rental requests and confirmation
Information submitted through the booking form is used to process your request. Sending the form does not by itself create or confirm a reservation.
The Reservations Department may use the submitted details to check availability, contact you and, where required, provide instructions for completing the booking or paying a deposit.
6. Payments
Where a payment or booking deposit is required, the transaction may be processed by an external payment provider. RhodeCar may receive transaction-related information such as the amount, payment status, transaction reference and date or time of payment.
Payment information handled directly by the payment provider is also subject to that provider’s own privacy policy and terms.
7. Cookies and consent choices
RhodeCar uses technologies that are necessary for the operation of the website and may, depending on your choices, use optional technologies for analytics and advertising measurement.
Cookie controls allow you to accept or reject optional categories. RhodeCar uses Google Consent Mode so that relevant consent choices can be communicated to Google services.
Separate first-party technical identifiers may also be used for server-side attribution of visits that originate from paid advertising, so that a later rental request can be connected to the relevant advertising visit. More information about cookies and similar technologies is provided in the Cookie Policy.
8. Google Analytics and advertising measurement
Subject to the applicable consent settings, Google services may be used to measure website traffic, analyse website usage, assess advertising effectiveness and attribute conversions to campaigns.
Information entered into booking or contact forms, such as your name, email address or telephone number, is not used as a direct identifier in standard website traffic reports.
9. Who may receive information
Personal information is not sold to third parties.
Access may be provided only where necessary for the service, including to partners involved in fulfilling the specific rental, hosting and technical service providers, communication providers, payment providers, analytics or advertising providers in accordance with the applicable consent choices, and competent authorities where disclosure is required by law.
Only information reasonably necessary for the relevant purpose is shared.
10. Transfers outside the European Economic Area
Some technology providers may process information outside the European Economic Area. Where this occurs, appropriate legal mechanisms and safeguards required by applicable data-protection law are used.
11. How long information is kept
Information is retained only for as long as reasonably necessary for the purpose for which it was collected. Retention periods may depend on the management of a rental request or booking, customer support needs, accounting or tax obligations, possible disputes, legal requirements, and security or abuse-prevention needs.
12. Data security
Appropriate technical and organisational measures are used to protect information against unauthorised access, loss, alteration, destruction or improper disclosure. Access is limited to people and service providers who need it for a defined purpose.
No internet service can guarantee absolute security, but reasonable measures are taken to protect information using current security practices.
13. Your rights
Subject to applicable data-protection law, you may have rights to request access to your personal data, correction of inaccurate data, deletion where legally available, restriction of processing, objection to certain processing, data portability where applicable, and withdrawal of consent previously given.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
14. Information about children
The car rental service is intended for adult drivers who meet the applicable age requirements. We do not seek to collect personal information about children through the website. Selecting a child seat or booster does not require the child’s personal details.
15. Third-party services and links
The website may use external services or contain links to third-party websites. Independent third parties operate under their own privacy policies and terms, which should be reviewed when using those services.
16. Changes to this Privacy Policy
This policy may be updated when services, technologies or legal requirements change. The current version will be published on this page together with the date of the latest update.
17. Contact and privacy requests
For questions about this Privacy Policy or to exercise a data-protection right, please contact us through the Contact Us page.
To protect your information, sufficient details may be requested to verify the identity of the person making the request before access is provided or a change is made.